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Baseball After the Boss

George Steinbrenner transformed the economics of America’s pastime. Now with his health declining, who will take over the New York Yankees and what will it mean for the sport?

The Boss and His Game The Boss and His Game

For 34 years, George Steinbrenner III has been the driving force and spirit behind the New York Yankees. See All Video & Multimedia

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The gates have finally opened.

For more than a month, I have been trying to get an audience with George Steinbrenner III, the principal owner of the New York Yankees. His son-in-law and designated heir, the infelicitously named Steve Swindal, was arrested on the night of Valentine’s Day for allegedly driving under the influence and is now divorcing his way out of the team hierarchy. I want to ask Steinbrenner who will succeed him at the helm of the most famous franchise in American sports.

But the once bold and blustery Boss, as he often calls himself, has been in nearly silent retreat since fainting at a friend’s memorial service in 2003. He has been slowed by a bum knee, and his nearly uncontainable energy has ebbed noticeably, some say alarmingly. At 77, he attends his club’s games less and less frequently. He hasn’t been sighted at Yankee Stadium since opening day, April 2, and on that occasion he looked unsteady and hid from public view. The Bronx Bloviator, who used to love sparring with sportswriters as much as bullying employees, now speaks to the media in canned statements issued through his designated mouthpiece, the New York P.R. guru Howard Rubenstein. Steinbrenner’s Howard Hughes-like reclusiveness has fueled rumors that he is, at best, recovering from a mild stroke, at worst, in the early stages of Alzheimer’s.

He has only added to the mystery by refusing interview requests and instituting a gag order on the Yankees front office and his relatives. His own publicist declines to discuss him. “Mr. Rubenstein is not available to talk about Mr. Steinbrenner or his team,” the flack’s flack told me. “Nor will he be available in the near future.” (Rubenstein later told Condé Nast Portfolio, “I speak to George each day, and he seems okay to me.”)

I seek out Tom McEwen, the onetime sports editor of the Tampa Tribune. He and Steinbrenner have been golfing buddies since 1973, the year the Boss bought the Yankees and moved his family from Cleveland to Tampa, Florida. But they haven’t talked to or seen each other in more than a year. “I’ve heard all the speculation,” McEwen says. “I hope he’s okay.”

The 84-year-old McEwen doesn’t get around much anymore himself. Circulation problems in both legs have confined him to a wheelchair. Still, he offers to accompany me to Steinbrenner’s home, which borders the Palma Ceia Golf and Country Club in downtown Tampa. “I don’t care if George gets mad,” he says. “At this age, what can he do to me?” So on a bright, cloudless day in June, we pull up to the Steinbrenner compound, a stucco palace with thick white columns.

As my rental car idles near the entrance, the black wrought-iron gates part and another car drives out. McEwen says, “Let’s go in.” We do. A portly gardener in a Yankees T-shirt leans against a huge white anchor that dominates the front lawn. McEwen asks him, “Is George home?”

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