Sarah Jessica Parker
Market value: About $25 million
Parker had the highest profile among the S.A.T.C. cast going into the series, and it has only risen from there. The deals started materializing while she was still playing Carrie Bradshaw, including a gig signed in 2000 to be the face of beauty company Garnier and a big contract with the Gap in 2004. (She was replaced by singer Joss Stone after three fashion seasons.) Along the way, Parker also signed on to make perfumes with Coty for what Ad Age estimated at $7 million annually, and to design clothes for retailer Steve & Barry's. Parker's representatives say she has earned more than $1 million per film project.

Kim Cattrall
Market value: About $10 million
Cattrall's most publicized marketing score was a deal to be the spokeswoman for Liz Claiborne's Spark Seduction perfume. The actress, who played the publicist Samantha, also got as much as $750,000 to promote a low-calorie Bacardi rum, about $300,000 for an overseas TV spot for Nissan, and another $300,000 for a Tetley tea commercial, according to ad-industry executives. Cattrall's two book advances, says one literary agent, earned her about $500,000 apiece. Producers say she got about $400,000 to make the HBO documentary Sexual Intelligence. Cattrall has done some stage work and acted in a few small foreign films. For her role in the 2005 Ice Princess, she earned about $600,000, say film-industry sources.

Kristin Davis
Market value: About $4.5 million
Davis' role as the prim Charlotte has translated mainly into mom gigs. She has been in a trio of kids' films—The Adventures of Sharkboy and Lavagirl, The Shaggy Dog, and Deck the Halls—with a per-film paycheck of about $600,000, according to sources in the film industry. On the marketing front, Davis snagged a spokeswoman deal with Maybelline; she also got about $600,000 for appearing in print ads for Weatherproof Garment Co. and about $1 million for co-starring in a 7Up campaign with Cynthia Nixon, says an ad executive.

Candace Bushnell
Market value: About $3.25 million
HBO reportedly paid next to nothing for the rights to Bushnell's book Sex and the City, but the writer received an advance of between $1 million and $3 million for her 2005 novel, Lipstick Jungle, says a literary agent. More recently, Bushnell sold NBC the rights to Lipstick Jungle for approximately $25,000 up front and $250,000 at the start of production, plus royalties, according to a producer.