Producers Peter and Jon Shapiro see the future of film through tinted glasses. To be precise, those would be the 3-D lenses that audiences need to view the Shapiros' U2 concert film U2 3D. The movie was made with camera technology developed by 3ality Digital, a company the brothers helped found. U2 3D is the first live-action movie made in digital 3-D, and the Shapiros hope it will turn them into players in Hollywood's 3-D revival, which started with 2005's animated Chicken Little and is now running full tilt. Disney is releasing a Hannah Montana concert movie in February, New Line is coming out with Journey 3-D in July, and a Tintin trilogy, with installments by Peter Jackson and Steven Spielberg, is in the works. DreamWorks Animation has a special interest in 3-D's success, having announced that all its films made after 2009 will be in the format. The brothers Shapiro entered the business after making an Imax concert film in 2001 and realizing “there was a larger opportunity” to sell 3-D camera technology, says Peter. They persuaded U2 to cooperate with them by offering the band a cut of the profits—and the director's job to Catherine Owens, who makes videos for U2's concerts. Whether digital 3-D can cure ticket-sale woes, though, remains to be seen. So far, movies in the format have made more per screen than their conventional counterparts. On its opening weekend in fall, Beowulf took in $28 million. Of that, almost half came from the 20 percent of theaters that showed it in 3-D. But 3-D is still a novelty, and its share of the film market today is tiny. For now, the Shapiros are keeping their 3ality goals two-dimensional: They hope to sell filmmakers on their camera technology and are planning additional 3-D projects.