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HBO's iTunes Menu
by Josh Saul
May 13 2008
May 13 2008
Get your Sex and the City! Nice fresh Deadwood and Sopranos here!
Five years after its debut, the iTunes Store sells 70 percent of digital music worldwide. And their clout is expected to only grow. Read More
Plenty of Sex and samples of Sopranos, Wire, Deadwood, and Rome were on the menu when HBO opened shop on iTunes today.
Every episode from Sex and the City's six seasons is for sale, at $1.99 per half-hour episode, or $22.99 for the whole season; limited seasons from six of HBO's other most popular series are also available on the Apple site. More shows will become available in the future.
News of HBO's reaching a deal with Apple to join iTunes was first reported Monday on Portfolio.com.
The timing of the HBO's launch on iTunes is in tune with the theatrical release of the Sex and the City movie on May 30.
The first and last seasons of The Sopranos are available at $2.99 for every hour-long episode, or $38.87 for the first season and $62.79 for the final season.
For The Wire, only the first season is available, at a cheaper $1.99 for an hour-long episode and $25.87 for the whole first season.
The first seasons of both Deadwood and Rome are also for sale, at $2.99 per hour-long episode and $35.88 for the whole first season.
Flight of the Conchords rounds out the current selection, at $1.99 per half-hour episode and $23.88 for the whole first season.
There is no discount for buying a whole season of any series.
HBO spokesman Jeff Cusson said the pay-cable network plans to expand its offerings on iTunes at regular intervals in a "roll-out release" of programs.
Cusson also said that HBO shows would not be available on iTunes until after the DVDs of the shows are released. That contrasts with shows currently on sale at iTunes; many of them can be bought and downloaded one day after they are broadcast.
The iTunes store is the world's most popular online TV store, with a catalog of over 800 shows and 20,000 episodes.
Some free HBO content is hiding on iTunes, too, and it's been there for a few years. There's a small button on iTunes HBO network page labeled "Go to HBO Podcasts." It leads to 13 free podcasts, ranging from HBO Boxing to Def Comedy Jam.
Every episode from Sex and the City's six seasons is for sale, at $1.99 per half-hour episode, or $22.99 for the whole season; limited seasons from six of HBO's other most popular series are also available on the Apple site. More shows will become available in the future.
News of HBO's reaching a deal with Apple to join iTunes was first reported Monday on Portfolio.com.
 Sex and the City: The Smackdown It's been four years since HBO retired the popular series and Carrie, Big, and the rest of the crew had to audition in a post-S.A.T.C. world. Some have had more success than others. |
The first and last seasons of The Sopranos are available at $2.99 for every hour-long episode, or $38.87 for the first season and $62.79 for the final season.
For The Wire, only the first season is available, at a cheaper $1.99 for an hour-long episode and $25.87 for the whole first season.
The first seasons of both Deadwood and Rome are also for sale, at $2.99 per hour-long episode and $35.88 for the whole first season.
Flight of the Conchords rounds out the current selection, at $1.99 per half-hour episode and $23.88 for the whole first season.
There is no discount for buying a whole season of any series.
HBO spokesman Jeff Cusson said the pay-cable network plans to expand its offerings on iTunes at regular intervals in a "roll-out release" of programs.
Cusson also said that HBO shows would not be available on iTunes until after the DVDs of the shows are released. That contrasts with shows currently on sale at iTunes; many of them can be bought and downloaded one day after they are broadcast.
The iTunes store is the world's most popular online TV store, with a catalog of over 800 shows and 20,000 episodes.
Some free HBO content is hiding on iTunes, too, and it's been there for a few years. There's a small button on iTunes HBO network page labeled "Go to HBO Podcasts." It leads to 13 free podcasts, ranging from HBO Boxing to Def Comedy Jam.
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