Dennis Jeter has been writing computer code as long as he's been playing music, having built his first website in 1995.

But while the music has placed him in some enviable positions, such as performing at Lincoln Center and working with legendary jazz trumpeter Wynton Marsalis, the code writing is what has built him a business with revenue of about $1 million a year and, most recently, earned him an investment of $35,000 from Pennsylvania’s Ben Franklin Tech Ventures, a state-sponsored incubator.

Until this latest funding, announced January 12, Jeter had bootstrapped his company, A Sound Strategy, which he founded in 1998 with an initial plan was to provide Web services for musicians.

“I originally started doing it to come up with a way for jazz musicians to have access to technology,” Jeter told Portfolio.com last week. But he later saw an urgent need for his service among small and medium-size businesses near his headquarters of East Stroudsburg, Pennsylvania.

So he did the entrepreneurial equivalent of improvisation: He pivoted the business. Sound Strategy now offers a system called SiteMaster, a suite of software for small businesses and organizations like chambers of commerce, designed to manage events, content, e-commerce, and internally manage people.

“Larger businesses have access to people, funds, technology,” Jeter said. “Small businesses don’t have that same level of access.”

Further, he said, many small-business owners have been scarred by Web developers who don’t follow through with their promises on what has become the very competitive field of creating Web services for small business.

Though his business has customers in such places as New York City, Jeter is for now focused not just on small businesses, but small towns—and he’s borrowed a strategy used by the largest tech company in the largest cities—to hammer home his marketing work.

As Apple has done in major markets, Jeter is opening a brick-and-mortar store of his own, YourWebsite2Go, in his company’s headquarters of Stroudsburg, rather than relying on the virtual sales tactics that are common in the world of business-to-business software.

“From a branding perspective, it’s really, really working out well,” he said. “We’re constantly being branded in the community.”

Further, he said, when potential customers walk through the doors of his store, they’re pretty much ready to buy.

That success, he said, has him thinking about brick-and-mortar expansion, opening up more stores first in small cities and then in major markets.