If you find a great deal at the Quickie Mart, a former writer for The Simpsons and his colleagues have a way for you to let lots of folks know about it using your iPhone.

Shooger, a Miami-based digital company that already has an online coupon application, today launches a new app that allows users to tell each other about local deals and to follow a roster of “experts” who hunt deals in 14 categories including restaurants, automotive, sports and recreation and retail.

“Things are finally lining up,” Donick Cary, The Simpsons writer who has also lent his talents to David Letterman and other shows, told Portfolio.com. “These are real deals found by real people.”

Cary, the executive producer of the company, along with his three co-founders—CEO Alex Stancioff, president Anand Narasimhan, and CIO Milen Mishkovsky—have been perfecting the formula they're introducing on the Apple mobile operating system for months. Apps for Android and Blackberry are being developed.

The company has about 100,000 users in its system and $5 million in funding from “a local private investment company in Miami,” Narasimhan said. He said the company was producing revenue, though he wouldn’t reveal how much.

Shooger has about 20 people employed in Bulgaria working on technology and animation. Another 15 people based in Miami are primarily focused on selling business owners in its hometown on the service and building advertising relationships. Expansion plans for other markets are in the works.

The idea, Cary said, is pretty traditional in one way. “Let’s get a bunch of eyeballs and then the money will follow,” he said.

Just don't suggest Shooger is a Groupon or LivingSocial wannabe. “It’s not a daily deal site, not an aggregator. It’s all about community,” said Stancioff.

Shooger appears to be part of a trend of entrepreneurs attempting to make shopping and social sites more personal. On Wednesday, two 20-something Canadians launched UrbanOrca in New York and San Francisco. Andrew Sider and co-founder Hesam Hosseini are hoping people who otherwise might not meet in big cities will connect through common interests. The founders believe they’ll be able to sell advertising to local businesses based on those connections.

But Cary and his colleagues at Shooger are gambling that the “real people” and hyperlocal aspects of their company will appeal both to users and advertisers. They’re counting on their users, and what they learn from them, to make the case to businesses that advertising with Shooger could be more effective than sending out a Groupon blast.

“The world is our research force in a weird way,” Cary said. “They’re not only finding deals but they’re finding great businesses.”

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