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Full-Contact Entrepreneur

For Craig Rabin, getting his company off the ground is a lot like a sport. It requires discipline, competitiveness, training, and focus.

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Craig Rabin, is one of several entrepreneurs Portfolio.com is following as part of the series The Great Global Business Adventure. All of the entrepreneurs will be blogging about their experiences.

Being an entrepreneur is a sport. Would you agree?

I wake up. I walk into my second bedroom, the office. I stretch. I run in place or do jumping jacks for a few minutes to wake up my heart rate. I look at my schedule for the day and prepare for tasks at hand. I often have meetings so important that I find myself not only strategizing, but sweating from the stress. Around noon I stop for a quick lunch to fill up on nutrients and reenergize. Back to work. As the day progresses I stop again for a quick dinner with an episode of the Cosby Show playing in the background to get my daily laughs in. Then back to the office. I relax at the end of the night to bring my heart rate down before going to bed and doing it all over again the next day. Throughout the process I hydrate, at least eight glasses of water a day (or my mom yells at me).

Wikipedia defines a sport as “an organized, competitive, and skillful physical activity requiring commitment and fair play.”

My business is definitely organized, and as for competitive, I’d call it cutthroat! There are new competitors that grow every day for every business—while one sleeps another one awakes. I find my own competition by keeping my ears to the street, eyes on the newspaper, and fingers to the search engine. In this type of environment I consider everything a fellow entrepreneur does fair play, as we are limited solely by our imagination. As for my daily skillful activity requiring my utmost commitment, I overdose. That’s what makes these 12 to 15 hour days and hermit-crab-like existence possible. I consider every day as a new day on the playing field—sometimes on my home turf, sometimes on a visitor’s. My jersey is a nice pair of slacks, button-down shirt, and a fine sport coat. The only equipment I need is my beta software and a ballpoint pen. As with any opponent, you have to get your strategy correct and then execute on it. My business is really no different.

Now do you agree that being the CEO of a startup is a sport?

Would you not define it as a sport, because I won’t get a letterman jacket, the head cheerleader, or a trophy for my accomplishments? As the CEO and founder of ViewInYourRoom, Inc., I now consider a sport as one not defined by the popularity of the activity or the amount of blood spilled on the field, but the ability to bring a physical aspect to a world of judgment in order to reach the goal of success. When I prepare for an investor pitch, I practice at home in front of a video camera and then watch the tape to maximize the delivery of each play. I have various coaches that help me win by sharing their own experience and introducing me to contacts they have gained along the way that overlap my vision, but when the whistle blows or that bell rings, all they can do is yell from the sidelines.

These days my entrepreneurial game is to both gain investment opportunities and market acceptance. I recently setup a Facebook Fan Page (join!) and Twitter Account (follow me!), and the game plan is grassroots—recruit one person at a time. Each week I attend social-networking events in order to extend exposure and pitch to a handful of investors to raise needed seed funds. If your team lost on the scoreboard, but in doing so learned how to better position itself for the next match, is it still a loss? As I have yet to raise substantial seed funding, each pitch brings crucial feedback that aids in overall development and approach. Current strategy tells me to avoid funding altogether and hire a CTO capable of performing the needed engineering in exchange for equity. Are you him/her?

Now my strategies may be defined, but once on the field, I find myself taking a completely new approach. Does that happen to you? After months or even years of practice, once you get on the field do you find yourself adapting to the situation and completely sidestepping your training? I certainly have! Take the greats like Michael Jordan, Babe Ruth, and Muhammad Ali; they became the best by always figuring out a way to adapt while achieving success. As for Bill Gates and Steve Jobs—they’ve made a career out it! So shall I.

This month’s tip for entrepreneurs is a piece of advice that came from my first investor: "Don't let a day, a week, or a year confuse you. The next step is to keep your shoulders back, chin up, and march forward with enthusiasm."


Craig Rabin is a Seattle-area entrepreneur working on the founding stages of software businesses. He is one of several entrepreneurs participating in a year-long Portfolio.com project following American small businesses as they go global.

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