More on Branding
The Apple of Business' Eye
Consumer-favorite Apple becomes the dominant player in the business-to-business space, knocking down two-year leader Southwest Airlines as the top B2B brand for 2011, according a Business Journals survey of small- to mid-sized business owners.
Best Brands 2011: Inside the Categories
Building a successful and respected brand takes work. A look at the companies that are winning the brand game by focusing on value, innovation, leadership, relevance, momentum, customer service, and ethics.
Vision Quest
Steve Jobs may have been front and center for the iPad 2 release, but his long-term role with Apple is anything but certain. What should companies like Apple do when their founder and visionary finally step down?
Tales of a Tattinger
A conversation with Pierre-Emmanuel Taittinger, the man behind one of the world's best-known champagnes and the savior of his family's business.Features
Luxury by Any Other Name
Sensitive to what makes their brands stand out during difficult economic times, some luxury brands are choosing to do away with secondary, less expensive lines in favor of focusing on their core, and wealthy, customers.
Facebook? What’s That?
Believe it or not, some of the most valuable global business brands have no presence on Facebook, and others just don’t use it well. A branding expert offers his take on how businesses can improve their social standing.
Losing the Loyalty Proposition
Counter to what many retailers may think, loyalty programs do not necessarily influence a shopper's decision to buy a certain brand. That's a costly "aha moment" for the industry.
Name Brands
As three brands—Sara Lee, Mr. Peanut, and the auto center once known as Mr. Goodwrench—undergo changes, we ask if consumers prefer brands that are fronted by a person or an icon that looks human.
Betting on Brand Bret
Rocker and Celebrity Apprentice winner Bret Michaels is anything but a typical businessman. But his unique approach, ever-present personality, and drive are the key traits that investors look for in a winner.
John the Brandist
From his fashion line FUBU to his turn as reality investor on Shark Tank, Daymond John pays particular attention to his own special brand. And he encourages others to follow suit.
Rebranding Singapore
The partial opening of a giant resort is a reminder that Singapore is open for business. And officials expect Marina Bay Sands to bring millions more travelers to the Asian business hub.
Green Shoots, but Still Gloom
The government will pay less than expected for its bailout, and consumer brands are boosting ad spending, but economists unwilling to say recession is over.
The Trouble With Trump
Major victims of the nation’s most recent economic crisis were high-end condominium projects in cities like Atlanta, Denver, and Charlotte. These projects all had a familiar face behind them—Donald Trump.
McQueen's Legacy Lives On
One week after designer Alexander McQueen committed suicide, his label’s parent company confirms his business will continue and will show during Paris Fashion Week.
Branding 2010, A Special Report
2010 Hot Brands: The Top 25
Portfolio.com ranks the top 25 brands for small- to mid-sized businesses.
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Reputation Rehab
A PR expert offers 12 rules of crisis management if you find yourself or your company in deep trouble.
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The Power-Brand Experience
In a new book, entrepreneur Daymond John takes a deep dive into branding, shares his take on what entrepreneurs should consider as they build a brand, and explains why your day job won’t make you rich.
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The Brand Gangers
Hotel companies have expanded their market share by increasing the number of brands they offer to travelers. Now, they're going a step further and opening competing brands in the same complex or even the same building.
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Branding Without Borders
In the design industry, “interactive” is often a misnomer for “digital” and/or “Web.” Jamie Monberg of Seattle's Hornall Anderson explains how customers truly can be part of the brand.
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