Moms are the most influential demographic online, and I'm proud to be one! Just over a week ago I attended the Mom2Summit.com in Houston, Texas. The summit was intended to foster conversation between bloggers and companies, as well as provide learning for all attendees.

I found myself chatting with Laura Mayes, one of the co-founders of Kirtsy.com and Mom 2.0. Laura, I was happy to hear, knew about BabyLegs and my story because of her writing for Cool Mom Picks. It really is such a small world. We chatted about the purpose she shared with me and the delight in having so many high-profile, influential women together in one place. With rooms full of proactive thought leaders, anything is possible.

The consistent discussion that I heard and participated in was that of "Who is the right partner for me and how do I approach the relationship?" This applies to both bloggers and companies. Companies are looking for the bloggers with the voice that resonates with their brand, and they'll pay for the exposure to their followers. Bloggers and tweeters are looking to get paid for all of the time and effort that they spend taking care of their followers. It's also extremely important to have authentic relationships, as the integrity of both parties is vulnerable in such a public platform.

So, how do you find the right partnership? That is the question that I'm working to answer every day as we develop BigRuby.net, an application that does just that. All the "socially active" individual has to do is enter the items that they post about most often and companies can come in and search for partners based on their interests.

Every social network is valuable, in person and online. The leader of an online movement may be your neighbor or babysitter. You never know who's posting what, when, and about whom. The transparency of the Internet will lead to greater integrity, as we can no longer hide behind an avatar for any extended amount of time. This in turn makes the authenticity of posts and partnerships increasingly vital as we come into an age of monetizing networks in a way that the world has never seen before.

We had our first official meeting to kick off the work that is leading up to the hard launch of BigRuby.net. Gathered around the peninsula in the kitchen, we enjoyed homemade banana-nut chocolate waffles. The big question is how to we actualize a virtual application that manages social-media campaigns and measures the return of the "socially active" individuals in the system. What values are involved, and how do we make sure that all attendants leave feeling what we want to convey?

My team and I (between bites of waffle) start to establish goals and how we can fuse the values that we already embrace into this event. We want to blend the clever and the cool with the artistic and inventive. There is a need for this event to be community-centric and to ignite a sense of neighborhood and local innovation, but most importantly, to introduce the world to BigRuby.

We begin with a location in SoDo, May 6 through 16, to host SaltyWaffle.com. A group of local artists is going to compose their own interpretation of my new business, Big Ruby, which will be on display. Their work will be the pulse throughout the events as they highlight not only my company, but also some of the artistic talent residing right here in the greater Seattle area.

The crux of this launch will be the BigRuby Hook-up, where we will facilitate a "speed dating" evening where business and the socially active will come in search of that perfect partner. We want to grow this "speed dating" to other cities where there is a need for social mediation.

The location will be open to other local groups, such as GourmondoCatering.com, as well to share our space and to further a sense of community.

The EO Accelerator will be raising money one evening for its program that educates business owners to support their growth from $350,000 through $1 million.

Working with people who know what they love and why they love it makes it fun and exciting. When people come together through passion, they connect on a level of shared authenticity. Motivation and momentum are sparked, and truly great things can happen. This is what BigRuby is all about; finding our partners in passion to support and grow the things we love. And it all takes shape because of shared values.

"Once your values are clear, decisions are easy," Walt Disney said. Can you hear your own heart beating, or is it someone else's?