It didn’t take long. First, images of Barack Obama superimposed on portraits of Heath Ledger’s Joker character with the word socialism underneath the image appeared on posters in Los Angeles.

Within weeks, a cottage industry selling the image emblazoned on posters and T-shirts sprang up. Within a week and a half of the posters first appearing, Michael Karns, director of consumer marketing at online marketplace Zazzle.com said that the image was “bang, all over Zazzle.” He said 7,225 items—T-shirts, buttons, posters—bearing the Joker image have been created by people who use Zazzle to sell their merchandise ideas.

And there’s plenty of other anti-Obama paraphernalia joining the Joker image on the sale racks of the Internet. T-shirts, bumper stickers, and posters with slogans like “The Audacity of Nope,” “Obamageddon,” and “How’s that whole hopey changey thing working out for you?” are for sale on websites like Zazzle.com and Café Press.

It’s the flip side of the Obama-icon economy that emerged during the election and the weeks leading up to Obama’s inauguration. Then, it was images of hope for sale—items with slogans like “Yes we did” and “Hope Won.” Now, images of contempt and even rage are climbing the Obama paraphernalia sales charts.

But pro or con, for those doing the selling, President Obama’s image is money in the bank. Back in February, Portfolio.com broke down the boost Obama-based food, tourism, and merchandise meant to the economy and came up with the staggering sum of $2.5 billion.

And on the merchandising end, sales are thriving still.

“We sell both of them,” Marc Cowlin, spokesman for Café Press said. “We’re nonpartisan as a company. Our goal is to offer our users a means of self-expression.”

At both Zazzle and Café Press, individuals can create their own items and market them for sale, with the websites acting as middlemen. And you can buy either the positive Obama images, or the negative ones, at both Zazzle and Café Press. There are hundreds of pages on both sites devoted to items both pro and con.

Spokespeople for both websites said pro-Obama items dominated the period running up to the president’s inauguration. During that period, the vast majority of items created for the sites had a positive message. “The products being created were 80 percent favorable to Obama and his candidacy,” and 90 to 95 percent sold were pro-Obama, said Karns.